I Now Know This Man Differently

 There is commercial out there about a pill that will help you sleep.  The couple that is providing a testimony are senior citizens and extremely OBESE and the female says as she is about the break down in tears that because of her husband getting a good night's sleep, she now knows this man differently...

What the hell does that mean?

• Is she talking from a sexual perspective?
• Is she talking from a less anxiety perspective?
• Or, is she talking about something else?

I am sure that there are many people who are impressed by this commercial but the more I see and hear it, the more turned off I become...  consequently, I will never buy this product.

So, what am I talking about here?

ADVERTISING  and MARKETING

One of the concepts I learned in graduate business school is that Marketing Executives use Advertising to sell goods and services that the CONSUMERS do not realize that they want, nor do they realize if they need it or not.

THEREFORE -  advertising is designed to get the consumer to BUY whether they need it or not.

They do this with LEGAL but misleading advertising claims and through live testimonies of REAL PEOPLE...  however, these real people are, for the most part, just ACTORS.

The general public is being MANIPULATED...  and, if you continued to remain unaware, then you will continue to be manipulated and will continue to WASTE your money...

LET THE BUYER BEWARE...