Elon Musk's poll, asking whether he should stand down as the boss of Twitter, appeared hours after he was photographed at the World Cup final in Qatar.
That photo tells us two things: firstly, Musk was standing beside Jared Kushner - the son-in-law of Donald Trump, the former US President whom Musk has tried, and failed, to entice back to the social network he now owns.
Musk knows that a bombastic Trump tweet would likely provide a controversial, but 'jackpot' moment for Twitter - and bring huge audiences to the platform.
Trump knows this too, of course, and has his own agenda - specifically his own social network, Truth Social, to which he has so far remained loyal.
Pardon the pun but Musk's trump card remains unplayed.
The second point about the photo? It proves Musk was geographically in the vicinity of Saudi Arabia - home to Twitter's biggest investors. Did he drop in, and did they - along with millions of people who use Twitter every day - pose some serious questions about his leadership during the past couple of months?
And then there's the matter of the poll itself. How we view the results - 57% of the 17.5m votes cast were in favour of Musk standing down as Twitter CEO - depends on what we think he wanted to achieve by it. READ MORE...
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