Greening Ourselves to Extinction

Partially burned and standing trees called snags loom over a site where researchers from the John T Harrington Forestry Research Center are conducting reforestation experiments at Deer Lake Mesa in Cimarron, New Mexico on August 17, 2021 [File: Reuters/Adria Malcolm]

More than a decade ago, investment experts James Altucher and Douglas Sease wrote a book for the Wall Street Journal called Investing in the Apocalypse. They argued that the end of the world is a profitable opportunity for those who know how to “fade the fear”, as everyone else panics. They maintained that when disaster strikes, investors should approach it with the rationale that “no matter how bad things seem, they really aren’t that bad”.

Well before the COVID-19 pandemic, they advised investing in big pharmaceutical companies as a strategy to reap dividends from global pandemics. They also encouraged putting money into renewable energy systems while ramping up oil production.


Today, it seems many have followed Althucher and Sease’s advice. Under the guise of taking action on the pandemic, billions of dollars have been poured into big pharma, instead of public health and policies aimed at preventing another global outbreak. The supposed energy transition that has been undertaken has seen renewable energy production expanded, but there has been no indication that oil and gas are being substituted and ultimately phased out.

What is worse, governments and corporations have teamed up to turn the apocalypse into a money-making opportunity. They have rushed to put forward false solutions to the climate crisis: from the push to replace fuel-engine vehicles with electric ones, to so-called climate-smart agriculture, to protected areas for nature conservation and massive tree planting projects for carbon offsets.

All this trickery is called “greening” and it is designed to profit off of climate fears, not stop climate change. While guaranteeing high returns, this deception is tantamount to the genocide of the hundreds of millions of people who will perish from the effects of climate change within the next century because things are that bad.  READ MORE...