More politely called AI-generated videos, or synthetic media, usage is growing rapidly in sectors including news, entertainment and education, with the technology becoming increasingly sophisticated.
One of the early commercial adopters has been Synthesia, a London-based firm that creates AI-powered corporate training videos for the likes of global advertising firm WPP and business consultancy Accenture.
"This is the future of content creation," says Synthesia chief executive and co-founder Victor Riparbelli.
To make an AI-generated video using Synthesia's system you simply pick from a number of avatars, type in the word you wish for them to say, and that is pretty much it.
Mr Riparbelli says this means that global firms can very easily make videos in different languages, such as for in-house training courses.
"Let's say you have 3,000 warehouse workers in North America," he says. "Some of them speak English, but some may be more familiar with Spanish.
"If you have to communicate complex information to them, a four-page PDF is not a great way. It would be much better to do a two or three-minute video, in English and Spanish.
"If you had to record every single one of those videos, that's a massive piece of work. Now we can do that for [little] production costs, and whatever time it'll take someone to write the script. That pretty much exemplifies how the technology is used today."
Mike Price, the chief technology officer of ZeroFox, a US cyber-security company that tracks deepfakes, says their commercial use is "growing significantly year over year, but exact numbers are difficult to pin down".
However, Chad Steelberg, chief executive of Veritone, a US AI technology provider, says that the increasing concern about malicious deepfakes is holding back investment in the technology's legitimate, commercial use.
"The term deepfakes has definitely had a negative response in terms of capital investment in the sector," he says. "The media and consumers, rightfully so, can clearly see the risks associated. TO READ ENTIRE ARTICLE, Click Here...
"If you had to record every single one of those videos, that's a massive piece of work. Now we can do that for [little] production costs, and whatever time it'll take someone to write the script. That pretty much exemplifies how the technology is used today."
Mike Price, the chief technology officer of ZeroFox, a US cyber-security company that tracks deepfakes, says their commercial use is "growing significantly year over year, but exact numbers are difficult to pin down".
However, Chad Steelberg, chief executive of Veritone, a US AI technology provider, says that the increasing concern about malicious deepfakes is holding back investment in the technology's legitimate, commercial use.
"The term deepfakes has definitely had a negative response in terms of capital investment in the sector," he says. "The media and consumers, rightfully so, can clearly see the risks associated. TO READ ENTIRE ARTICLE, Click Here...
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