Freakonomics

Freakonomics applies the tools of economics to explain real-world phenomena that are not conventionally thought of as “economic.” Authored by Steven D. Levitt and Stephen J. Dubner, Freakonomics argues that data analysis and incentives can explain a lot about human behavior, and that a great deal of what experts and conventional wisdom tell us is wrong. As they explore these themes, the authors give us some powerful—and highly counterintuitive—insights into why the world is the way it is.

The thesis of the book is not explicitly outlined, but it's there: things are not always as they seem, and conventional wisdom is often full of misinterpretations, which leads to the spread of false "common knowledge," because one often does not look into the motivations or incentives behind a situation to find the truth...

Most Americans are not aware of how incentives influence their behavior and other Americans who are aware, don't really care because caring has no bearing on how they live their lives and/or will continue to live their lives.

But,  when I read this book years ago...  I was influenced by the knowledge I had just acquired however, I did nothing about that new knowledge other than hold it inside my head...  sometimes, I shared it with others and they either did not want to believe the knowledge or did not want to believe me, thinking that I was just bullshitting them because of my previous behaviors...

Apathy or being apathetic is a terrible disease to have...