S. W. O. T. Analysis

What is this analysis?

• Strengths
• Weaknesses
• Opportunities
• Threats

Most people who have business degrees or who have worked in business for a while, are familiar with this analysis.  However, they are not familiar with the fact that most businesses are using this analysis incorrectly.

Why am I saying this?

Well... because it is true...

I have worked for several companies and had several arguments and have had to defend my position because they were performing this analysis incorrectly.

STRENGTHS...  this one is easy.  Everyone knows exactly what their strengths are, and have no problems letting other people know this fact...  that attitude is why these people remain in middle management and never go higher.

WEAKNESSES...   this one is NOT EASY.  Who in the hell wants to admit their weaknesses or flaws, especially in front of their bosses and other co-workers?  And, it is for this reason that most SWOT analyses fail when implemented.

OPPORTUNITIES...  this one is relative easy as well since most people know exactly where they want to go or where they want to take the company.

THREATS...  this one is NOT EASY...  because they do not spend enough time analyzing their competition, nor do they spend much time on market forecasts, forecasted research and development trends, or domestic and global economics.   They are totally ignorant on the various political trends in the USA and what the Democrats and Republicans are pushing in Congress.

At the present time, would you be considering:

1. the unintended consequences of Artificial Intelligence or Robots with AI?
2. the future consequences of the USA's increasing national debt?
3. the nations involved with BRICS that are trying to replace the US dollar as the global currency?
4. the divisions in this country between whites/blacks, males/females, and liberals/conservatives?
5. the cost of re-training workers who did not retain knowledge in high school or college?
6. the economic/business consequences of doing away with petroleum crude oil?
7. the fact that China wants to replace the USA as the global leader?
8. the positive consequences of replacing your workforce with robots?