DAVOS, Switzerland — For years, the United Arab Emirates has been the Middle East’s go-to tech hub, thanks partly to its lack of personal income tax, flexible visa policies, and competitive incentives for international businesses and workers.
But Saudi Arabia is keen to capture some of the limelight, and talent, from its neighbor on the Arabian Peninsula — an ambition laid bare on the Davos Promenade this year.
The Saudi delegation staged a splashy presence on the city’s main street, including an expansive storefront dedicated to promoting Neom, a new urban development in northwestern Saudi Arabia; a space dedicated to the AlUla project, an initiative that’s part of the kingdom’s push to make the heritage city a global destination for tourists; a pop-up for the Saudi crown prince’s Foundation, MiSK, and its youth ambassadors called “majlis” — as well as two more Saudi chalets. It’s all part of the country’s Vision 2030 strategy of economic diversification. READ MORE...
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