Yesterday... Today... Tomorrow...

7:30 am Friday to 7:30 Saturday was Yesterday                 24 hours

7:30 am Saturday to 7:30 am Sunday is Today                   24 hours

7:30 am Sunday to 7:30 am Monday will be Tomorrow      24 hours
                                                                                              72 hours

It is within these 72 hours that we consistently live our lives, reflecting, remembering, living, and planning and while many of us live on shorter time frames, this time frame has typically been the norm for Americans.

Yes, it is true that we schedule appointments with Doctors, Dentists, Optomologists, Hair Stylists and plan out birthdays, vacations, Christmas, Thanksgiving, and other holidays in advance of just looking at tomorrow, but other than those exceptions, Americans live in 72 hour or less blocks of time.

For businesses and industries, we look at rolling quarters, that is to day what did we do last quarter (yesterday), what will we do this quarter (today) and what are we planning for next quarter (tomorrow).

Some corporations might look out into the future for 18-24 months but those situations are RARE...

WHY?

• Uncertainty of the future
• Risks associated with doing something based upon that uncertainty
• Doing something means committing resources
• Resources mean:  money, materials, labor, time

Additionally...

1. What many Americans do not know or have associated with this issue is the fact that the STOCK MARKET pays dividends every 90 days.
2. Bonuses are predicated upon stock prices
3. Actions are then predicated upon potential bonuses

In PSYCHOLOGY, this is called CLASSICAL CONDITIONING which means:  reinforce the desired behaviors...

Leaders of Industries are MANIPULATED by Boards of Directors just like children are manipulated by their parents...

I find this amusingly interesting.