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Apple is reportedly considering using OpenAI or Anthropic to power Siri. Per Bloomberg, the move would sideline Apple’s in-house models in a “monumental reversal” of its AI strategy. Nothing has been decided, but Apple has talked with both companies and asked them to train models that could run on Apple’s cloud infrastructure for testing, Bloomberg reported. Tapping a competitor to power a new version of Siri would be an admission by Apple that it’s falling behind in the AI race. The company is reportedly still developing in-house models, so it may decide to continue powering Siri’s AI capabilities on its own.
US manufacturing contracted again. In June, factory activity in the US shrank for the fourth straight month, according to the Institute for Supply Management’s manufacturing index. Experts say the contraction is due to a perfect storm of declining demand and employment with rising prices—likely a reaction to tariffs. One company told Bloomberg Economics that its customers don’t want to make manufacturing commitments in the wake of so much economic uncertainty. “Everyone is on pause,” said another.
Grammarly is expanding into email. The software that tells you if you’re using a semicolon correctly (you aren’t) is buying the email efficiency app Superhuman as part of an effort to build an AI-powered productivity suite, Reuters reported. Grammarly, which was valued at $13 billion in 2021 and raised $1 billion this year, checks its users’ writing for spelling and grammar mistakes and can suggest changes with generative AI. Superhuman, meanwhile, says it boosts productivity by enabling users to read and write emails much faster. According to Reuters, Grammarly’s acquisition and overall expansion into productivity puts it into direct competition with Salesforce and various startups using AI to enhance work rate.—AE
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