Next Decade Predictions

At the beginning of every year, trend forecasters the world over put together expensive reports predicting what the future will bring. As a trend forecaster myself, I’ve read literally hundreds of predictions in the past few weeks made by the likes of McKinsey, WGSN and countless others so that you don’t have to. So, what do these professional speculators of the future think the next few years hold?

Many of the themes are predictable: automation, artificial intelligence, climate crisis and climate-related migration, virtual reality and augmented reality, China’s rising power, cryptocurrencies, Zoom, remote work and people agitating for their rights.

Like all predictions, these should be taken with a grain (or boulder) of salt. For example, the firm Mintel “predicts” that by 2030 “corporations will shape transnational politics”, something they have clearly already been doing for decades, or that by 2025 “more subtle gender labels will emerge”, something that’s also already here. Barclay’s 150 trends for investors to watch in the 2020s report, meanwhile, puts smartdust (microscopic sensor systems) in the same “unlikely to happen” quadrant as cryptocurrencies, which are booming. Needless to say, operating in the realm of the speculative and pandering to potential clients is an unsteady combination, though not without its jewels.

Still, here is a sampling of the big and compelling trends that forecasters seem convinced will come to pass, if not in 2021 then over the next five to 10 years:

1 Universal work from home policies
Remote work due to Covid-19 has exposed the inadequacies of compulsory office attendance; now that people are working from home, it will never go back to the way it used to be; geographical requirements around talent acquisitions will loosen or expand beyond urban centers.

2 End of the open-plan office
Besides being notoriously difficult for concentration and privacy, an airborne pandemic has lessened the appeal of cramming big groups of people shoulder to shoulder in a single room.

3 Digital commutes and forced mindfulness
Microsoft is reportedly introducing a “virtual commute” feature intended “to create mental bookends for the remote workday”. It is also partnering with the meditation app Headspace to add a new “emotional check-in feature”.

4 Carbon labelling for consumer goods
Like nutrition facts on food, listing carbon expenditures related to various products on their packaging or in marketing materials will become a norm. This could be used to justify higher prices for certain more “carbon-responsible” items.  READ MORE...