While the world debates exactly what the metaverse will and ought to be, two multinationals made a game out of cleaning it up as they seek to determine their place in the internet of the future.
Retail giant Carrefour and consumer-products behemoth Procter & GamblePG -1.2% (P&G) invited wannabe metazens to a virtual party chez Mr. Clean (M. Propre in French) last week. The three-day experiment saw users log into P&G’s LifeLab, where they could help the bald-headed mascot tidy various parts of his home while exploring different P&G products. The goal? Clean as much as you can in two minutes. Users were then also entered in a giveaway with the chance to win a €40 coupon for use on the companies’ websites.
The house looks spotless upon entrance, yet each room has a special task: surf through kitchen counters on a sponge and clean up food splatters or dance while sweeping the bedroom floor.
While retail metaverse initiatives have largely come from the luxury and fashion industries, with Gucci, Prada and NikeNKE -0.4% taking the lead, the more prosaic pairing last week showed the technology could be used for immersive marketing to audiences beyond crypto fanatics and the ultra rich.
“We think that the metaverse is not only for a few people or for luxury brands, it can enter our everyday life and be accessible to all,” says Denise Rodrigues-Vielliard, press manager at Carrefour. READ MORE...
