Park Min-young, 29, spends most of his day talking to angry young men in Seoul.
His fingers relentlessly tap the keyboard as he replies to dozens of their messages at his desk in the centre of a busy campaign office for one of South Korea's main presidential candidates, Yoon Suk-yeol.
"Nearly 90% of men in their twenties are anti-feminist or do not support feminism," he tells me.
South Korea has one of the worst women's rights records in the developed world. And yet it is disgruntled young men who have been the focus of this country's presidential election.
Many do not see feminism as a fight for equality. Instead they resent it and view it as a form of reverse discrimination, a movement to take away their jobs and their opportunities.
It is a disparaging development for the tens of thousands of young women who took to the streets of Seoul in 2018 to shout "Me Too" after several high profile criminal cases involving sexual harassment and spy camera crimes known as "molka".
But now that cry is being drowned out by men shouting "Me First".
The country's gender politics is a minefield the country's next leader will have to navigate - if they can first win the battle to get into office.
The contest
Conservative candidate Mr Yoon and his liberal rival Lee Jae-myung are neck and neck in a contest to become the next leader of Asia's fourth largest economy.
Voters' top concerns are skyrocketing house prices, stagnant economic growth, and stubborn youth unemployment.
Neither have any experience as legislators in the National Assembly which is a first in South Korea's democratic history.
And neither appear to have a strong female voting base. Both parties have been accused of misogyny. READ MORE...
