Last year the retail industry was worth $107bn (£78bn), according to one projection, but Ghana - the world's second largest cocoa producer - earned just around $2bn.
This is a familiar pattern for many African countries where the economy is still shaped by a colonial relationship in which they export commodities to be processed elsewhere.
Ghana's President, Nana Akufo-Addo, served notice on this last year when he told an audience in Switzerland that "there can be no future prosperity for the Ghanaian people" if this way of doing things continues.
The country currently processes about 30% of its cocoa crop, but despite plans for growing the domestic chocolate industry there are still many obstacles in the way.
Ambitious cocoa farmer Nana Aduna II - a traditional ruler, who inherited his 80-acre plantation two decades ago - is well aware of the difficulties. READ MORE
