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Trick-or-treating might have less chocolate this year
Erin Cabrey
The neighborhood kids’ jack-o’-lantern buckets are about to be as gummy as an elderly Chihuahua, thanks to a West African cocoa shortage that’s led candymakers to lean into neon-colored sweets and other chocolate alternatives in recent times.
For their Halloween trick, confectionery giants are making do with whatever’s in the fridge:Only one of Mars’s four new Halloween bulk variety packs contains solely chocolate. Two variety bags contain only Starburst, Skittles, Life Savers, or Hubba Bubba, and the last one is a mix of both the colorful stuff and chocolate.
On the innovation front, Ferrero’s new Butterfinger is coated in marshmallow cream instead of milk chocolate, and Hershey’s Ghost Toast Kit Kats are dipped in a cinnamon-flavored coating.
It’s not your imagination—some chocolates are getting smaller. New Kit Kat Counts are more than an ounce lighter than the regular version, per The Atlantic.
On your end, it might also be cheaper to fill a trick-or-treat bowl with gummies than with anything cocoa-related. A bag of “fun-size” chocolates will be an average of $5 more expensive this year than last year, according to Empower research. A quick browse at BJ’s Wholesale Club reveals that you can get a 390-piece sack of Starburst, Life Savers, & Hubba Bubba for a few dollars less than a 200-count bag of 3 Musketeers, Milky Way, Twix, or Snickers.
Looking ahead…cocoa prices are finally tempering, and supply is expected to improve, but candymakers will likely continue hedging with non-chocolate offerings until all the volatility is behind us. Get ready for Lemon Meringue Pie M&Ms in January.—ML
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