Corporations are just brands and talent. Surrendering to Trump sacrifices both.
Friends,
Today I want to assess Saturday’s No Kings protests in the context of American capitalism.
Standing up against Trump is not only important politically and morally. It’s also profitable.
Diversity, for example, is good for business. CEOs that have scaled back their companies’ diversity programs in response to Trump’s attacks have misread the market and are now suffering the consequences.
When Target rolled back DEI, the company confronted a consumer boycott, which led to a 17 percent drop in the value of its stock. A similar boycott of Walmart has contributed to an 18 percent drop in its stock value in the past month alone.
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