Product Differentiation

 

This is an easy concept to understand.  Say you want to buy a car, so you look at an American car and a Japanese car, do a little research and find out the Japanese car has minimal maintenance, cheaper maintenance, a higher resale value, and longer durability.

So, you buy the Japanese car or look at all Japanese cars and find out which one is better.

Product Differentiation.

BUT, suppose you were applying for employment and were in competition with 100 other applicants.  How would you differentiate yourself from them?

• The name of your college might help
• Who you know might help
• Your high grades WILL NOT help

So, what else will help?

• Your ability to communicate (written & verbal)
• Your ability to work in a team
• Your ability to problem solves
• Your ability to drill down

But, what if everyone else has those same skills?  What then?

• Your experience
• Your ability to get results
• Your ability to cut costs

SO, everyone has those same skills as well.  What then?

Specific knowledge, skills, abilities

MORE EXPERIENCE

Regardless of the employer, you have got to set yourself aside from the rest of the applicants.

If you cannot differentiate yourself from another applicant, you will never get that special job unless your dad owns the company, or you are the spouse of one of their children.

Most of the time it is experience, then achieving results which is adding value.