In an age where billionaires and conspicuous consumption are increasingly on display, new Otago-led research shows a simple life really is a happier life.
The study led by the University of Otago—Ōtākou Whakaihu Waka Department of Marketing researchers has been published in the Journal of Macromarketing.
After setting out to understand the relationship between consumption and well-being, the researchers found people are happier and more satisfied when adopting sustainable lifestyles and resisting the temptations of consumerism.
No comments:
Post a Comment